It is easy to read the highlight reel, a Japanese Spitz who rings a bell to go out, opens and closes doors, puts her toys away, and counts kibble up to four, and file it under “some dogs are just gifted.” That misses the actual achievement. New York photographer Angela Pham did not teach her dog Turtle a list of party tricks. She built a shared language with her, one repeatable formula at a time, and the bell was just the first word in it. The good news for the rest of us is that the formula is not proprietary to a genius dog. It is a teachable method, and once you see it, you can run it with any dog at any age.
The formula underneath every trick
Pham learned to teach tricks the same way every time, and naming the steps is what makes it transferable:
- Mark the moment with a clicker. Use the click to pinpoint the exact instant the dog does the thing you want, so there’s no ambiguity about what earned the reward.
- Raise the criteria. Once the dog offers the behavior, ask for a little more, more duration, a specific spot, a cleaner version.
- Label it. Attach a verbal cue and a hand signal only after the dog reliably offers the action, so the word means something.
- Pay up. A click means a reward is coming, every time, until the behavior is solid.
“From that point on, teaching tricks became a language we both spoke,” Pham says of the moment Turtle, around nine weeks old, connected ringing a bell to earning a click and a morsel of chicken. “It always followed the same formula.” Bell, door, the basket of toys, the competition-style heel, a limp she’s still building muscle memory for, every one of them is the same four steps with a different target. That is why it scales. You are not memorizing fifty tricks; you are learning one process and pointing it at new things.
What the “first 12 weeks” claim actually rests on
Pham prepared for Turtle by getting obsessed with Puppy Culture, a protocol built around the idea that a dog’s first twelve weeks, what it calls the “Critical Imprint Period,” carry outsized weight, and that “during this brief window, it takes only the lightest touch to make a permanent impression.”
The instinct is sound, with a caveat worth knowing. Developmental research in dogs does identify an early sensitive period for socialization, commonly cited as roughly 3 to 12 or 14 weeks, when positive exposure to people, animals, and environments most strongly shapes later temperament; the American Veterinary Society of Animal Behavior considers early, well-managed socialization important enough to recommend starting before vaccinations are even complete. What the science doesn’t support is fatalism: that window is the most efficient time to build good associations, not the only time, and dogs remain trainable for life. Pham’s framing, using those early weeks to “stockpile positive experiences” rather than to cram in obedience, is exactly the right read. Many common problems, aggression, destruction, separation anxiety, trace back to fear and bad early experiences, so front-loading good ones is genuinely protective.
Why a counting dog is a calmer dog
There’s a practical payoff to all this that has nothing to do with showing off. “A tired dog is a happy dog,” Pham says, and in her experience a hard thinking session drains the tank as thoroughly as any game of fetch. This is real and underused. A focused training session, working a problem until the dog cracks it, taxes the brain the way a sprint taxes the body, and for high-drive or under-exercised dogs, that mental load is often the missing piece. After a hard session she finally masters, Turtle “beams with pride and literally jumps for joy.” Trick training, in other words, is enrichment disguised as a parlor act, a way to burn energy on rainy days, in small apartments, or with dogs who can’t do heavy physical exercise.
One honest footnote from Pham, and a useful expectation-setter: a smart dog quickly learns the game cuts both ways. “She’s so smart that she refuses to do any of this for free, so we burn through a lot of treats.” That’s not a failure of training; it’s a dog who has correctly understood the contract. Use small, soft, low-calorie treats, fold training reps into mealtime the way Pham did, every meal became a session, so the food is a budget you already have rather than extra calories, and keep sessions short and winnable.
You may never need your dog to count to four. But the language Pham built getting there, attentive, communicative, confident, is the actual prize, and it’s available to anyone willing to run the same four steps, one word at a time.
References
- American Veterinary Society of Animal Behavior. “Position Statement on Puppy Socialization.” avsab.org.
- Howell, Tiffani J., et al. “Puppy Parties and Beyond: The Role of Early Age Socialization Practices on Adult Dog Behavior.” Veterinary Medicine: Research and Reports, 2015, ncbi.nlm.nih.gov.
- “Trick Training and Canine Enrichment.” American Kennel Club, akc.org.








