How we work, and how we make money.
Transparent about our process and honest about our business — because you deserve to know how your pet advice is made.
Accuracy & review
Every article published by The Pet Times goes through a two-stage review: first by a staff editor for clarity and accuracy, and for any article touching on medical or nutritional advice, by a licensed veterinarian or veterinary specialist on our advisory board.
Our veterinary reviewers are independent contractors with no financial stake in our commercial operations. They review content for accuracy against current clinical guidelines and flag anything that could mislead readers about their pet's health.
Articles that have been through veterinary review carry our "Medically reviewed" badge. You'll see it in the byline. Clicking it takes you to the reviewer's credentials.
Corrections
We correct mistakes quickly and transparently. If you spot an error, please email us at corrections@thepettimes.com. We aim to review all correction requests within 48 hours.
Significant corrections are noted at the top of the article with a timestamp. Minor copy errors (spelling, punctuation) are fixed without notation. We don't memory-hole mistakes — if something was meaningfully wrong, we say so.
Independence
Advertisers and brand partners have no influence over what we write, how we rate products, or which topics we cover. Our editorial and commercial teams are separate, with no shared reporting structure.
We don't accept free products in exchange for coverage. Products reviewed by The Pet Times are purchased by our team or loaned for testing with full disclosure. Brands can't pay for reviews or request favorable coverage as a condition of advertising.
If a staff writer has a personal relationship with a brand, company, or person they're writing about, they disclose it to their editor. Articles with potential conflicts of interest are assigned to another writer.
Affiliate disclosure
Some articles on The Pet Times contain affiliate links — if you click a link and buy something, we may earn a commission at no extra cost to you. Articles with affiliate links are marked with a disclosure notice at the top of the page.
Our commitment: Affiliate relationships never influence which products we recommend. We recommend products we've evaluated on their merits. If we earn from a product we don't believe in, we lose the thing that makes us worth reading.
We are transparent about 100% of our affiliate relationships. If you have a question about a specific link or relationship, email us at transparency@thepettimes.com.
Sourcing & AI
Our writers are required to source claims to peer-reviewed research, clinical guidelines from veterinary bodies (AVMA, WSAVA), or named veterinary experts. Links to primary sources appear inline throughout our articles.
We use AI tools as research assistants — to surface papers, summarize background context, or flag terminology. We do not publish AI-generated text as editorial content. Every article is written and edited by human staff. AI tools have no role in the fact-checking or veterinary review process.
If you believe we've sourced something incorrectly, let us know. We take sourcing seriously and will investigate.